facebook ads in a non b2c market – a case study

How Agrifunder 
increased lead generation
by 200% with Social Media Ads

The client

We partnered with
Agrifunder

Agrifunder is dedicated to providing working capital solutions for agriculture. Their aim is to focus on key primary industries, constantly developing working capital solutions such as Livestock Finance to meet the growing needs of their customers across the supply chain. To support their work Agrifunder have developed a funding platform driven by a team of specialists with strong connections and expertise in the Agrifinance sector.
the problem

Agrifunder needed to expand their  marketing presence beyond search

After successfully launching its activity with a search optimised website and running Google ads, Agrifunder was capturing a good portion of search demand. However, Agrifunder needed to expand their reach to consumers who weren't in the research phase yet and increase their brand awareness in the early stages of the buying cycle.
The process? Here’s how we did it!

We use our
refined digital marketing process
It's as easy as 1, 2, 3

1. We identified the perfect target audience on Facebook

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2. We created highly engaging ads tailored to our target audience

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3. We continued to refine the audience with lookalikes

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the results

Over a 3 month period

Total Web Leads
Increased
200
%
more LEADS
Paid ROAS
Increased
173
%
MORE RETURN
Branded Searches 
Increased
56
%
MORE brand awareness
Testimonials

Take a look at
What Agrifunder have to say

Dee Commins

Business Development Manager at Agrifunder
The social media campaign created by Australian Digital undoubtedly helped to boost our reach and growth.

Sarah Stranger

Commercial Manager at Agrifunder
Would not hesitate to recommend Rafa and Australian Digital's services to anyone. Professional and great to work with.

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