How DeBra’s achieved a 115% increase in Paid Social revenue and a 7.5 ROAS

The client

We partnered with

Founded in 2020, Debra’s mission has always been to provide women with correctly fitted bras that are beautiful, comfortable and affordable, no matter what shape or size they are. Since then, Debra’s has become the leading fuller busted bra store in Sydney. Specialising in professional fittings, personalised service and holding the largest range of bras, swimwear and bridal corsetry available for the fuller bust and full figured woman.
the problem

DeBra’s needed to get more eCommerce revenue

Despite being the leading fuller busted bra store in Sydney, online sales weren’t as high as they could be and DeBra's was not capitalising on the power of Social Media. Their pull strategy based on best in class SEO and SEM was working well, but without a Paid Social strategy DeBra's was leaving money on the table. 
The process? Here’s how we did it!

We use our
refined digital marketing process
It's as easy as 1, 2, 3

1. We identified the perfect target audience on Facebook

We knew that search channels were going to play an important role in attracting the right type of customers, so we researched audiences that would match DeBra's target audience.

2. We created highly engaging and targeted ads

3. We continued to refine the audience with lookalikes

the results

Over a 3 month period

eCommerce Revenue
more revenue
eCommerce conversion rate
in-store foot traffic

Take a look at
What Debra's have to say


Marketing Manager
November has been one of the best months in history - and that's saying a lot! I am super happy and I owe you both a big thank you for all your help with our Paid Social and SEO. I think 2021 is going to be a good year


Marketing Manager for Debra's
Rafa is the most competent and reliable SEO practitioner I’ve worked with in my career. Not only is he easy to work with and so proactive, but our results following a website migration as well as the work in the year to follow have been impressive and so impactful to our bottom line. If you need SEO help, don’t look anywhere else!

Karsen Wong

Director at Reign Digital
Rafa is everything you'd want in an SEO partner! Thanks to his efforts, our client,, gained an increase in qualified organic search traffic which resulted in a significant revenue increase.

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