Although Aurora Expeditions had already been operating internationally for years with their existing website (www.auroraexpeditions.com.au
), they wanted to provide a more personalised experience to customers interested in their expeditions and be able to cater to each market's needs. Particularly, the high interest in Antarctica cruises
in the US and Arctic Cruises
in the UK provided an opportunity to serve this customers with a better experience than what the Australian site (using AUD$) could provide.